Updated: Jun 9, 2022
"Wine" may be proclaimed as the aristocrat of the beverage industry. Because of its noble and long history, it has been extracted with simplicity and noble packaging techniques. When it comes to packaging design of bottles and cans, we may instinctively ask “If this is a bottle of wine, what will I do with it?”. The following contents will introduce some common design techniques for several types of wine labels which will help with the design of packaging for various bottles and cans.
Holo’s advantage: It owns complete facilities for wine label production, and it can assist in the design works in addition to label manufacturing. The techniques used include printing, hot stamping, squeeze-up, special knife-shape stamping, special inks such as fluorescent, temperature-sensitive ink, etc. In addition, it provides special materials such as waterproof Tyvek® paper and low temperature glues.
Patented High-Precision Positioning Hot Stamping Equipment
Hot stamping effect has been widely adopted in wine label applications. Normally one additional process would be required for adding another color with the traditional hot stamping equipment, while Holo’s patented three-axis positioning hot stamping equipment can handle three colors with one single operation. In addition to increasing production efficiency, the accuracy of multi-color superimpose printing is greatly improved, and it has created more freedom in design performance.
Hot Stamping and Positioning Squeeze-up
Squeeze -up is a technology which we may easily put into consideration to upgrade the texture, because it is low-key, not too dazzling, but will tangibly increase the tactile feel. Sometimes the squeeze-up effect is not obvious enough on white paper. If it is made on the same surface after hot stamping is treated, stereoscopic relief from light and shadow will be enhanced. Holo's three-axis positioning hot stamping equipment also helps with the positioning accuracy of hot stamping and squeeze-up.
Wine label relief printing process | 3D embossed hot stamping
Wine labels are often embossed to express the feel of the printed surface, but the general embossing process has only two differences: convex and non-convex, while the relief process can show richer details. The following picture shows a simpler relief effect. Different from the general rounded corners, the relief can show the details of the edges and corners.
In addition, relief can be embossed at the same time as the hot stamping operation, so it can achieve 100% accuracy, avoiding dislocation and affecting the appearance.
Relief printing process can produce images with rich shades of variation, such as statues of gods, European-style signs, etc. Relief printing process can create a texture like inlaid three-dimensional metal sheets.
Different materials can be used to show completely different textures. The picture below is the relief effect on the fog film, which is more restrained but mysterious.
The art paper itself has some textures. After embossing and hot stamping, the embossing effect is restrained. However, the texture variations is more rich comparing to the fog film.
Special knife shape Die Cut
The label designs are not necessarily square-shaped. We can design complex and changeable molding shapes and come up with even more fashionable designs. However, the procedure has its limits eventually. Normally, there isn’t any issue with the specs of R0.5mm or above in molding, and some molding or etched cutter can even achieve the accuracy of R0.1mm, but the corresponding costs and risks are certainly higher.
Special Ink and Laser Hot Stamping Film
Under some circumstances the designs can be enhanced by using special inks such as fluorescent ink, temperature-sensitive ink, and color-changing ink, etc. In addition to the hot stamping films with various colors, there are also laser hot stamping films, and the transparent laser hot stamping films can also provide special textures which are rarely available in the market.
Special Paper Materials
Ordinary stickers will lose their stickiness under low temperature. Thus, we would recommend using special low-temperature-resistant glues if the products are to be used inside freezers or under low temperature. If the products need to cope with water, the water-resistant Tyvek® paper or pearlescent synthetic paper can be put into consideration. Tyvek's paper has obvious paper texture on the surface, which is also a kind of rich texture for layering performance.