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Wine Label printing | Bottle Label | 3D relief hot stamping

Updated: Feb 16



Wine Label Printing Information and Components

In the case of wine labels, they usually reveal the brand, grape variety, appellation, vintage, winery, net and alcohol content, and certification. The vintage here typically refers to the year the grapes were produced, as the climatic conditions of that year greatly affect the quality of the grapes.

In addition to the common front and back labels and shrink caps, printed components also include neck labels and sealing labels. Neck labels are usually for decorative purposes, and some Japanese sake labels highlight special brewing methods such as "direct pressing," "cold-discharged sake," "kimoto," and "yamahai." Sealing labels typically feature certification marks such as DOCG, and the opening of the seal enhances the assurance of quality certification.

All printing components are typically label stickers, presented with different materials and techniques. It's worth mentioning that shrink caps are a special material that shrinks when heated. Combined with laser anti-counterfeiting technology, they can provide better sealing effects.



Paper Materials for Wine Labels

Wine is a high-end luxury item, and the packaging materials used for it are also more diverse. In addition to common materials like coated/uncoated paper, more textured art papers are often used, such as watercolor paper, laid paper, or special textured papers like plain laser paper and glossy/matte pearl paper. There are even semi-transparent silver PET papers.

It's worth noting that glossy pearl paper has a pearl-like luster, and after printing, it will have a slight metallic sheen. This material is often used in beauty products. Tyvek is a material with excellent waterproof properties and rich paper fiber texture. Plain laser paper has a silver base but with rainbow light patterns. When combined with white ink to cover specific areas, it can create a variety of design variations.


Semi-transparent silver PET paper, which exhibits a silver luster when reflecting light. When viewed from different angles, it allows the color of the liquid inside the container to show through, creating a unique visual effect.

Wine Label printing | Bottle Label | 3D relief hot stamping

Printing Techniques for Wine Labels

In addition to color printing, wine labels often combine hot stamping and embossing effects to enhance texture and tactile sensation. In recent years, subdued colors such as matte gold and rose gold have become more mainstream, replacing bright gold as the preferred choice for hot stamping foils.

Wine Label printing | Bottle Label | 3D relief hot stamping


Embossing is a printing technique often associated with enhancing texture. Embossing on color printing may sometimes not be very noticeable, but if embossing is done in the same position after hot stamping, the relief effect of light and shadow will be enhanced. Our patented positioning hot stamping technology also helps to achieve more precise positioning of hot stamping and embossing.

Wine Label printing | Bottle Label | 3D relief hot stamping

Wine Label printing | Bottle Label | 3D relief hot stamping

3D Embossed Hot Stamping | Relief Printing Process

Wine labels are often embossed to express the feel of the printed surface, but the general embossing process has only two differences: convex and non-convex, while the relief process can show richer details. The following picture shows a simpler relief effect. Different from the general rounded corners, the relief can show the details of the edges and corners.

In addition, relief can be embossed at the same time as the hot stamping operation, so it can achieve 100% accuracy, avoiding dislocation and affecting the appearance.


Wine label relief printing process | 3D embossed hot stamping

Wine Label printing | Bottle Label | 3D relief hot stamping

Relief printing process can produce images with rich shades of variation, such as statues of gods, European-style signs, etc. Relief printing process can create a texture like inlaid three-dimensional metal sheets.

Wine label relief printing process | 3D embossed hot stamping

Wine label relief printing process | 3D embossed hot stamping

Wine label relief printing process | 3D embossed hot stamping

Different materials can be used to show completely different textures. The picture below is the relief effect on the fog film, which is more restrained but mysterious.

Wine label relief printing process | 3D embossed hot stamping

The art paper itself has some textures. After embossing and hot stamping, the embossing effect is restrained. However, the texture variations is more rich comparing to the fog film.

Wine label relief printing process | 3D embossed hot stamping

Positioning Holographic Foil Stamping

We can customize holographic films and apply them to wine labels using hot stamping. In addition to anti-counterfeiting functions, they can also serve as decorative textural elements.

Wine Label printing | Bottle Label | 3D relief hot stamping

Holographic film doesn't necessarily have to be gold or silver; it can also be transparent. When overlaid on color printing, it can express rich light and shadow effects in addition to colors.

Wine Label printing | Bottle Label | 3D relief hot stamping

Wine Label printing | Bottle Label | 3D relief hot stamping


Special Die Shapes

The label designs are not necessarily square-shaped. We can design complex and changeable molding shapes and come up with even more fashionable designs. However, the procedure has its limits eventually. Normally, there isn’t any issue with the specs of R0.5mm or above in molding, and some molding or etched cutter can even achieve the accuracy of R0.1mm, but the corresponding costs and risks are certainly higher.

Wine Label printing | Bottle Label | 3D relief hot stamping

Screen Printing

The advantage of screen printing lies in its diverse range of inks, which can create effects such as partial varnish, glitter, and matte.

Wine Label printing | Bottle Label | 3D relief hot stamping

Refractive Embossing Hot Stamping

The refractive embossing composed of fine lines reflects different images at different angles. Unlike regular hot stamping, it can express more delicate light and shadow changes.

Wine Label printing | Bottle Label | 3D relief hot stamping

Bottle Cap Shrink Film

A shrink film is fitted over the bottle neck, and after heating and shrinking, it must be torn off to open. The shrink film on the bottle cap serves both decorative and sealing functions. When combined with holographic anti-counterfeiting film, it adds further anti-counterfeiting capabilities.

Wine Label printing | Bottle Label | 3D relief hot stamping



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